Each summer, Victoria Bitter looked for new ways to keep brand loyalists engaged. VB wanted a premium, ‘must have’ promotional item that would leverage their legacy with cricket and get blokes talking about Victoria Bitter – no matter what they’re up to.
Zinc started with a mission- To keep guys talking about Victoria Bitter the whole summer. Zinc developed the Victoria Bitter Live Watch, a first ever Smart Watch that delivers real time cricket scores, vibrates at major events, plays the VB theme song and of course tells the time. Zinc developed both the hardware and software for the watch- including app design and development.